Aloud Festival Guide
AOP Awards 2006 Best Commercial Partnership Runner-up

I wrote and edited this sponsored site, putting together news, competitions, guides to over 60 festivals, features and photographing and reporting live via phone blog from some of the best of the UK's festivals including Latitude, Reading and End of the Road, as well as creating strong relationships with festival organisers. As a result, we were the first to cover the news of Ryan Adams's debut UK festival set at End of the Road. (Boo sucks to the NME)

I also set up a popular MySpace page as part of a grass roots marketing campaign which also involved roping in street teaming contacts, Flickr and word of mouth.